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By and large, one of the most important elements of your success is your ability to perform and connect to a target market in effective ways. This makes having the appropriate knowledge, skills, and experience a requirement. So use the following checklist to assess and demonstrate your qualifications to the market that you’re appealing to.
I have industry-appropriate certified skills and/or college degrees, etc.
- Example: DCS Certifications
I distribute my own marketing/press kit.
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A quality personal photograph, also submitted with bio information to:
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flickr.com
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picturetrail.com
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My business postal address
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My business phone & FAX number
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My date of establishment
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My staff e-mail
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A brief description of my products and/or services
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A unique URL (Examples:)
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DocuMaker’s Profile on Rentacoder
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DocuMaker’s Profile on AOL
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Web Assured
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Wikipedia article
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Dear editor letters
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Highly popular blogs through guest authorship
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A written, professional review
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Testimonials
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Celebrity testimonials
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Comments from form submissions (guest book) and/or email
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Comments from discussion groups, chats, etc.
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Comments made in person.
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Example: DocuMaker’s Testimonials
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Testimonial Accessories
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scanned handwritten signatures (w/ permission)
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contact information
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online audio sound bites
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video clips
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phone and/or fax numbers
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proof of credibility or authority
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Links from:
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My local chamber of commerce
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Local city and state governmental resources
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My local library’s web site.
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