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Promote Your Reputation/Qualifications

Promote Your Reputation/QualificationsRegister to win a free book!

Important DocuMaker Note
 Entered: Sunday, December 28th, 2008 5:56 AM

Promote Your Reputation/Qualifications

If you haven’t already, register a username for yourself so you can discuss this topic in our Internet Marketing forum.

By and large, one of the most important elements of your success is your ability to perform and connect to a target market in effective ways. This makes having the appropriate knowledge, skills, and experience a requirement. So use the following checklist to assess and demonstrate your qualifications to the market that you’re appealing to.

I have industry-appropriate certified skills and/or college degrees, etc.

I distribute my own marketing/press kit.

My name and/or business is prominently listed in industry-appropriate internship, volunteer rosters, and alumni page(s).

My industry-appropriate experience is posted in online resume directories.

My bio page links to my website from industry-appropriate, business directories and contains:

  • A quality personal photograph, also submitted with bio information to:
    • flickr.com
    • picturetrail.com
  • My business postal address
  • My business phone & FAX number
  • My date of establishment
  • My staff e-mail
  • A brief description of my products and/or services
  • A unique URL (Examples:)

My name and/or business is listed in the following consumer-oriented organizations:

My name and/or business is listed in industry-appropriate organization memberships.

My products and/or services have been featured in the following prominent publications:

I have received the following recognition for my products and/or services.
  • A written, professional review
  • Testimonials
    • Celebrity testimonials
    • Comments from form submissions (guest book) and/or email
    • Comments from discussion groups, chats, etc.
    • Comments made in person.
    • Testimonial Accessories
      • scanned handwritten signatures (w/ permission)
      • contact information
      • online audio sound bites
      • video clips
      • phone and/or fax numbers
      • proof of credibility or authority
  • Links from:
    • My local chamber of commerce
    • Local city and state governmental resources
    • My local library’s web site.
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Notes

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Important DocuMaker Note
 Created: Saturday, February 4, 2012

Notes

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