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Chances are that the bulk of your promotion efforts will focus on your products and services. This checklist will help you cover the most popular and appropriate channels for their advertisements. Click a hyperlink to fill a void online.
I know who my target market is.
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A keyword rich domain name(s)
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Misspelled domain name redirects
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My own name as a domain name redirect
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A product inventory and price list
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An order page with:
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Multiple payment options (+ “bill me”)
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Price comparisons
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Quotes (free, offer)
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Money back guarantee
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A payment processor such as PayPal
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An about page and contact page
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Bookmark instructions
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Multi-language translation
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A proposal (product development) for items not found on site
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Portal landing/content pages (mini websites submitted to search engines and linked to main website)
I have my own affiliate program and affiliate participants with:
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Clear-cut rules and regulations
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Proven and tested marketing materials
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Detailed statistic reporting
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Affiliate training
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2nd-tier affiliate opportunities
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Promotion in back-end sales literature, newsletter, & autoresponders
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Listing in affiliate directories
I have initiated a relevant and effective article campaign for:
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Articles about topics relevant to my products such as:
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A “101 list”
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10 easy tips
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Top 10 myths
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Submission to e-zines for publication
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Submission to magazine editors for publication
My products are advertised in online auctions:
Charity organizations link to my donations
My products are advertised in a quality banner exchange programs, such as:
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My own banner exchange program
My products are advertised in software products uploaded to file libraries.
My products are advertised in blogs through:
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Posts to other blogs (including news blogs)
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Posts to my own website blogs (which are of course tagged and pinged on social networking sites)
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Adland Pro
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Squidoo.com
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Digg.com (Example Post: 101 Things To Do With PLR Articles)
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Ryze
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Listible.com
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Del.icio.us
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Technorati
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Example: DocuMaker’s Blog
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My products are advertised in a downloadable catalogue available through:
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My own catalogue as a free download
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Online catalogue directories
My products are advertised in online chat venues through:
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Search engine links to multiple chat channel profiles
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Chat sessions: (hosted on my website)
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Consulting (interactive online)
My products are advertised in classified ads
Goodie Bag
Building Trendy Products
Editing and Production Jobs
Improving Your Products
Product Descriptions
Product Development Outsourcing News
Product Outsourcing News
Promote Your Products/Services 2/3
Promote Your Products/Services 3/3
Editing and Production Jobs
Improving Your Products
Product Descriptions
Product Development Outsourcing News
Product Outsourcing News
Promote Your Products/Services 2/3
Promote Your Products/Services 3/3
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Written by Nicole Miller | Leave a Comment
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