The Most Shameful Example of PR Abuse We’ve Seen
Well this is certainly surprising! While perusing the political news, we ran across the headline, "Who Sleeps Better: Barack Obama, Hillary Clinton or John McCain?" Being naturally infatuated with every little bit of news surrounding these governmental celebrities, (and of course, worried about the health of our favorite candidate, Obama) we clicked on over to read what we thought was news. Boy were we in for a disappointment.
What we found instead was a blatant advertisement for Home and Bedroom Furniture. The second sentence of this so-called ‘press release’ read, "Home and Bedroom Furniture offers some suggestions on how Hillary Clinton, Barack Obama and John McCain can get a good nights sleep on the campaign trail."
Um, excuse me? Since when did suggestions from a furniture store become news? Has PRWeb lost its mind? They did after all, accept the article. And the last time we checked, PRWeb moderated its submissions. Have they stopped? The article goes on to recommend our next president sleep on a "platform" bed.
Ha ha. Very funny. Is a "platform" bed an intended pun or outright abuse of unrelated keywords??
Since the entire article — going on to describe suitable beds for Clinton and McCain — exploits political keywords to a distortion we’ve never seen before, we believe we’ve witnessed the first incidence of news spam. See for yourself!
http://news.yahoo.com/s/prweb/20080324/bs_prweb/prweb795554_1
Trackback URL: http://prweb.com/pingpr.php/Q291cC1aZXRhLVBpZ2ctQ291cC1TdW1tLVplcm8=
Listen. Marketing fascinates us. We study it. We work it. And we live it. We believe it’s OK to capitalize on trends, but not just any trend! Trend marketing only works when it follows related movements. Doing anything to the contrary only makes a business look as foolish as Home and Bedroom Furniture looks right now. I Yi Yi!
"Shame on you PRWeb! … Shame - On - You!" (Plagiarized from Ms. Hollers Clinton)